Fitnescity

Fitnescity helps people uncover valuable data about their body by providing easy access to wellness lab testing, along with personal data analytics.
Austin

About Fitnescity

We see traditional healthcare as reactive and the Quantified Self movement as incomplete. We believe there is a solution: making preventative lab testing accessible to the general consumer. We do the work, connecting people to our network of trusted lab partners around the country and supporting them through the process. We then take the results and generate insights on our digital platform, which makes tracking progress over time simple, inspiring accountability. Understanding your factors of well-being empowers proactivity and allows you to truly put your wearables to work.

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Problem statement

It is complicated to find a health test that fit your needs and understand it.

Traction information

- 125/500 clinics onboarded (2021). This includes many of the world’s best clinics, labs and research facilities.
- $650k run rate (+38% m/m)
- CAC is ~$0, which is promising and unusual in the world of DTC.
- We’ve introduced the option for customers to pre-pay for all of their tests for the year. This customer segment jumped from 5% to 40% of revenue (!)
- 200,000 metrics collected to date (big milestone)
- Peak of 56% of revenue from customers pre-purchasing all their tests for the year, up from 40% in June. Note: This number is not retention (it’s better :))
- Graduated from Techstars 2020

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Funding

Not raising capital right now

Total raised to date:$100,000