Parbat turns pricing from guesswork into a closed-loop growth engine.
Z, our pricing sherpa, lives in the brand’s workflow and: detects hidden opportunities (viral products, aging inventory), simulates price changes with AI shoppers in a sandbox, recommends lift vs. risk in plain English, and acts with one-tap approvals or guardrails (e.g., never below 40% margin).
Commerce brands lose revenue and margin to markdowns and pricing guesswork.
The core issue: they can’t safely test prices. Operators rely on gut feel, copycat competitors, or panic markdowns to move stock. They don’t know if a 5% price change will grow revenue or crush margin.
Existing tools either show history or run risky live A/B tests in front of real customers.
