Parbat

Commerce brands lose ~12% of annual revenue to markdowns and pricing guesswork. The problem is simple: they have no way to safely test pricing. They rely on gut-feel, competitor-following, or reactive, "panic markdowns" to move old inventory. They can't react to a viral product in real-time or know if a 5% price drop will actually increase revenue or just destroy their gross margin. Current tools are just dashboards that show what happened or A/B testers that risk sales and anger live customers.