Our mission is simple: We believe home is health and community is life. We believe that an affordable home combined with a friendly community and easier access to health and lifestyle services will lead to healthier living. Perch Houses partners with institutional homeowners to manage homes for a monthly fee. We then lease these homes to 2-3 residents (starting with women, expanding to men in late 2024). Each resident enjoys a private bedroom, bathroom and personal space, with shared common areas. We then act as a concierge for our renters by building needs-based profiles and providing access to local lifestyle and aging services in exchange for lead generation fees from vendors
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Wing Pepper
founder
By age 55, Solo Agers are looking ahead and preserving capital while still still paying for private health insurance. They need a way to reduce costs while planning for a healthy future as they head into their late 60’s and beyond with Medicare. There are three primary challenges 1. Exclusivity: Only about 8% of Americans aged 65+ reside in a senior living facility. 2. Cost: According to the Harvard Joint Center for Housing Studies, 49% of renter households are already cost-burdened, meaning they spend 30% or more of net income on housing. For Active Adult community renters, the monthly rent typically ranges from $1,800 to well over $3,000. Optional services can add $500 to $1,500 per month. In addition, many communities require a substantial buy-in fee. 3. Health: Social isolation and loneliness hinder good health, putting older adults at risk for high blood pressure, heart disease, obesity, a weakened immune system, anxiety, depression, cognitive decline, Alzheimer’s disease, and even death. We see this as an unsustainable situation requiring a bold new approach combining attainable residential real estate utilization with lifestyle and senior living services for Solo Agers seeking a healthy future.
10 houses in DC and Atlanta Pending contracts with 2 build to rent developers 10x increase in monthly Qualified Leads $10k → $3k CAC reduction in 4 months. Goal is <$2k by 9/30/24 Projected LTV of $16,000 per renter over 36 months
