Buy-it.ai turns TV, streaming, and creator videos into the world’s most profitable performance channel by monetizing inspiration before it becomes search.
Confirmed by founderSigned our first commercial partnership with HomeRoots, validating Buy-it.ai’s ability to convert entertainment-driven inspiration into measurable retail revenue.\r\n\r\nLaunched a live pilot delivering high-intent traffic directly from streaming and video content to HomeRoots’ product pages, with fully tracked CPC performance and conversion data.\r\n\r\nThis partnership confirms strong product-market fit, enterprise readiness, and repeatable monetization. It establishes Buy-it.ai as a trusted performance channel for large retailers and marks the transition from platform validation to scalable revenue growth.\r\n\r\nThe HomeRoots cooperation serves as the foundation for onboarding additional enterprise partners and accelerating global expansion.
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First Commercial Traction\r\n\r\nFollowing a successful pilot, Buy-it.ai has signed its first full-scale commercial client on a pay-per-click (PPC) agreement.\r\n\r\nBuy-it.ai uses proprietary AI to identify and match 40–50% of home and furniture products appearing in movies, TV series, and YouTube content, and turns those moments into direct, measurable traffic sent straight to a retailer’s e-commerce site.\r\n\r\nThis marks our first proof that shoppable entertainment works as a scalable performance channel:\r\n+ Viewers already emotionally engaged with interiors on screen\r\n+ Immediate intent to recreate those spaces\r\n+ Measurable clicks delivered directly to the retailer\r\n+ Retailers pay only for verified traffic, not impressions or placements\r\n\r\nUnlike traditional product placement or influencer marketing, Buy-it.ai does not require behavioral change. We capture intent at the moment of inspiration, when viewers are actively searching for the products they see on screen.\r\n\r\nAs part of the partnership, we also launched an AI-generated “Brand Zone” for the retailer to deepen engagement and capture incremental demand, though this remains a supporting layer to our core PPC engine.\r\n\r\nThis first commercial agreement validates:\r\n+ Market demand for shoppable TV & video\r\n+ Willingness of retailers to pay on performance\r\n+ Buy-it.ai’s ability to convert screen time into revenue at scale
Buy-it.ai showcased its AI webapp live during Austin Tech Week’s Startup Crawl at Capital Factory. Our booth attracted hundreds of attendees, including investors, founders, and corporate innovation leaders exploring the future of AI-powered commerce. The activation featured:\r\n\r\nA live demo of Buy-it.ai turning TV and film scenes into instantly shoppable storefronts.\r\nAn interactive iPad loop showcasing top shows and “inspired-by” scenes.\r\nCustom GTA-style visuals and brand storyboards highlighting the Buy-it.ai vision.\r\nDistribution of branded materials as roll-up banner and Sandlot-themed stress-ball giveaways \r\nNew partnership leads with Texas-based retailers, marketing agencies, and media executives.\r\n\r\nThis milestone marked Buy-it.ai’s first large-scale public showcase in Texas, strengthening visibility ahead of Capital Factory’s SXSW and upcoming investor outreach rounds.
Stage 1 — Achieved (AI Blog as Guide)\r\n+ AI Automation – agent selects inspirations from new content → generates topic, one-liner, article, excerpt, title.\r\n+ Affiliate/Retail & Tracking – every post automatically embeds affiliate links and conversion tracking.\r\n+ Blog as Guide – content works as practical shopping guides (“how-to,” inspiration, trends) tailored for older demographics who prefer article-based discovery.\r\nValue Proof – already functions as both an acquisition channel + retailer lead generation tool, while also building SEO and organic visibility.\r\n\r\nStage 2 — Upcoming (AI Persona & Video)\r\n+ AI Host – Buy-it.ai persona presenting new shows and their products.\r\n+ Pre-Release Edge – access to products and scenes before premieres through partnerships with producers/broadcasters.\r\n+ Video as Acquisition – shoppable video reviews designed for younger and mid demographics who consume content on TikTok, YouTube Shorts, and Reels.\r\n\r\nNext milestone: extending competence from AI blog (older demo) into AI video (younger/mid demo).
Buy-it.ai was selected as a Capital Factory All-Access portfolio company, joining one of the most influential startup ecosystems in Texas. As part of this milestone, we were invited to present at Capital Factory’s ‘First Look’ event (August 2025), showcasing Buy-it.ai to investors, corporate partners, and mentors across the Austin innovation community.
What we do: Buy-it.ai turns film, TV, streaming, and online video into shoppable experiences by identifying products appearing on screen and connecting viewers directly to visually matching items from retailers. Why it matters: Every day billions of viewers see products in movies, TV shows, and creator content and want to know where to buy them. Today this intent is lost. Buy-it.ai captures that moment of inspiration and converts it into measurable retail traffic. What the platform does: Our platform analyzes video content frame-by-frame, recreates legally compliant “inspired-by” product scenes, and connects viewers directly to real retailers. Vision: Buy-it.ai is building the global commerce infrastructure layer for video. Mission: • Make every product seen on screen discoverable • Make every moment of inspiration measurable • Turn entertainment into a global retail distribution channel
Consumers spend billions of hours watching TV, streaming platforms, and creator content and constantly discover products they want to buy. But when a product appears on screen, there is no simple way to find it. As a result: • purchase intent disappears • media companies cannot monetize inspiration • retailers lose high-intent traffic Buy-it.ai captures that moment and converts it into measurable retail demand.
Proven user engagement • 200,000+ users • 300,000+ sessions • 1,000,000+ product clicks Repeatable acquisition engine • 64,900+ paid clicks generated • 4.7M ad impressions • average CPM <$1.00
Mikolaj Krzeminski
founder
Tomasz Danis
advisor
Karolina Musik
employee
Kamila Musik
employee
Luis Martinez, Ph.D.
investor
Rudolf Mirran
advisor
