🚀 Traction Update – 2 Weeks of Growth & Acceleration w/ new MVP
📈 CTR Soars: 7.0% → 13.1%
Click-through rate has nearly doubled in just two weeks, performing 2.5–6× above e-commerce benchmarks. Our content is not just engaging — it’s driving action at scale.
💸 CPC Drops: $0.26 → $0.18
We’ve lowered our cost-per-click by 30%, now operating at up to 15× below typical CAC. Performance remains strong even as spend decreases — a clear sign of increasing marketing efficiency.
🛍️ Product Engagement Accelerates
211 new shop click-throughs in just 13 days
That’s 48% of the prior 55-day total — compressed into less than a quarter of the time
60% of viewers open a product — our funnel is converting at the point of curiosity
⚡ AI Annotation Now Scalable
Annotation time per episode is now consistently under 25 minutes, unlocking the ability to bulk-process content for rapid catalog expansion.
📊 Firebase Confirms Strong Growth
+2,056 first visits in 13 days (vs. 7,770 over the prior 55 days)
Mobile-first audience with 91% traffic from women aged 35–64 — a top converting demo for e-commerce
Returning users, deeper engagement, and strong time-on-site signals
🎯 Funnel Efficiency Rising
Improved targeting means we’re now converting more viewers with the same or lower ad spend — increasing LTV-to-CAC without additional burn.
🏆 Key Milestones & Strategic Validation
$375K convertible loan secured by founder’s real estate — high founder commitment
Capital Factory-backed
Finalist – Geekdom Community Fund
Semi-Finalist – Texas AI Challenge
Pilots in motion with Vibe.co and Universal Ads
Zero IP risk — all product scenes are AI-recreated, not copied