ChopFit

THE FUTURE OF FITNESS
Austin

About ChopFit

Our fitness program combines chopping movements with dynamic total body exercises, focusing on acceleration, deceleration and change in direction. This unique method trains both sides of your body in synergy and provides for strength, mobility and cardiovascular benefits.

An immersive AR fitness program that uses the front-facing camera of your face and our patented exercise equipment. It makes unique fitness equipment with workout program that build strength, power and endurance.

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Problem statement

Chopping exercises are a staple in many physical training programs.
These movements provide the ability to build powerful core strength and mirror patterns that are found in everyday activities and practically every sport, making them go-to exercises for personal trainers, coaches and athletes.
Traditionally, medicine balls, cables, bands, and dumbbells have been the primary tools used for multi-directional chopping movements.

Traction information

Currently sell choppers, bands, med balls as well as have an mobile app which has a subscription service.
They launching in Amazon in Aug 2020, sell in B8TA (in store and online) since September 2020. They also had a holiday popup at Nordstrom both in store and online in October 2021.

They also have been hosting group fitness, personal training and classes at local studios and gyms since 2020.

They have $361K Sales in 2020. In Sept 2021, they have a LTM Sales of $497L. Their CAC for the last twelve months was $73.

Raising a $3M Seed Round.

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