Hire Dragons

We connect curated brand ambassadors to CPG, beer/wine/liquor companies looking for high quality brand activation
Austin

About Hire Dragons

We combine brand learning, emotional sales education, and a non-model approach to experiential marketing. In this day and age, most consumers want to be educated and told a story, and we have the best business model and technology to achieve that end.

Our Proof: 50+ paying clients, 5000+ Dagons on the DEN platform, and 150% rev growth from 2021 to 2022

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Problem statement

The $27.5B Brand Activation industry is plagued with uneducated ambassadors, low ROI & ancient (or nonexistent) event data reporting.

Dragon Spirits Marketing (DSM) was founded on the belief that the brand activation space (also known as the promotional model or experiential marketing space) is in great need of disruption. Our in-house designed technology affectionately called the DEN (Dragon Engagement Network™) is our key to this disruption. The DEN is built to allow clients direct access to Dragons (brand ambassadors), allowing greater efficiency to add events, manage Dragons, and most importantly, receive informative after-event reporting data that will grow their brands through distribution and retail partners.

Traction Metrics

Traction information

2019-2020
• $1.25M+ in Revenue
** PROFITABLE Q4 2020 **
• 150+ clients mostly word of mouth
• 2000+ Educated Dragons in several
states
• Expanding to 20+ more states in 2021
• Software Fully Developed

2021
• $965K in revenue
• Found our CTO
• Raised almost $400K in a successful WeFunder campaign

2022
• ended year $2.37M revenue
• We now have over 5000 Dragons utilizing the system, even with the challenges that still abound from "The Great Resignation"
• Our software continues to improve every day, but not at the rate that I would like to see.

Milestones

August 2022

2 record revenue breaking months in a row - May 2022 and June 2022!

May Rev = $194K June Rev = $216K

Updates

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*In May 2022, we broke all revenue records with $200K in monthly revenue and less than $10k burn, with a staff of 16 on board. For even more significance: October, November, and December have always been our historic highest months, with January and May being our historically lowest months.

*We now have over 8000 Dragons utilizing the system, even with the challenges that still abound from "The Great Resignation"

*Our software continues to improve every day, but not at the rate that I would like to see.

*We are currently in due diligence with a couple of VC firms

Funding

Currently raising capital

Total raised to date:$1,100,000