Harnessing the power of lateral movement
New Modality Sports is a health and wellness technology company focused on improving recovery and rehabilitation, healthspan, and fitness through lateral motion. We help: hip and knee patients rehabilitate faster and better; allow the active aging and elderly to reduce their fall risk, improve their quality of life, healthspan and ability to remain independent; and we help athletes - whether fitness enthusiasts, amateur or pro - protect and maximize their hip and knee joint health while reaching peak performance.
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Sara Al Hardan
founder
Jeff Miller
founder
1 in 2 people require physical therapy for a knee or hip and 1 in 4 people will have a THA (total hip arthroplasty - aka total hip replacement) or TKA (total knee arthroplasty - aka total knee replacement), and yet prior to Phantom Edge there were no devices designed specifically for hip and knee health which is achieved by targeting muscle group activation of the gluteus medius and maximus, hip adductors and abductors. This movement and muscle engagement is vital to help prevent injuries, to help hip and knee patients rehabilitate faster and better from surgeries, injuries & osteoarthritis, and to help the active aging population improve their stability and mobility, decrease their fall risk, avoid sarcopenia, maintain their independence for longer and improve their healthspan. Effective activation and strengthening of these muscle groups is also crucial in improving athletic performance in most sports.
In market beta testing with: Physical therapists Rehabilitation specialists Orthopedic surgeons Sports medicine doctors Detroit Lions NFL team Proactive Sports Performance Precision Human Performance Gabe Lyons, US National Skater We are building an impressive advisory board, most recently having Ted Ligety, US Ski Team Olympic Gold Medalist and Dr. Craig DeValle, Professor of Orthopedic Surgery at Rush University Medical Center, Chicago join our advisory board. We have clinical research studies in planning phase at two world class facilities - Drs. Bonato, Zafonte and Crandell - Spaulding Rehabiliation Hospital, Boston - to evaluate whether incorporating Phantom Edge into patient protocols for the active aging population can increase healthspan, improve mobility and stability and support independent living. Dr. Della Valle and team - Rush University Medical Center, Chicago - to evaluate whether incorporating Phantom Edge into pre- and post-surgery rehab protocols improves patient recovery times, reduces fall risk and improves overall patient outcomes.
Validation of sensors and all hardware components now complete and ready to proceed to full tech dev plan, integrating hardware into the Phantom Edge Design and software development to allow accurate and reproducible data delivery via our native app or api integration into patient EMR or client CRM systems. Tech integration plan ready to execute pending capital raise.
Advisory Board Members confirmed:
Ben Levitan
With a background as an operator and investor, Ben works with venture and private-equity-backed businesses through his advisory business Cedalion Partners. Starting in his mid-30s, Ben has been CEO of four software, services, and technology companies, and served as Board Director of another six companies. He is a regular speaker on technology and entrepreneurial topics and has been featured in a variety of publications, including in a Harvard Business School case study.
Dr. Craig Della Valle
Dr. Della Valle is a professor of Orthopaedic Surgery at Rush University Medical Center. He is not only a busy surgeon (having performed more than 11,000 hip and knee replacements) but a respected leader in the field of hip and knee research. At present, he has co-authored more than 290 peer-reviewed scientific papers, more than 60 book chapters and has edited 12 text books. He travels extensively sharing his research and these experiences allow him exposure to the most up to date information to maximize patient quality of care.
Ted Ligety
Ted Ligety is a retired American alpine ski racer, a two-time Olympic gold medalist, and an entrepreneur, having co-founded Shred Optics.
The outcomes of our customer in-market testing and discovery have driven how we have refined the product features that we will launch with, as well as the data analytics that are most important to professionals in treating their patients, which we will provide via our tech array through our app. Critical improvements included: alteration to movement angle to make the movement pattern more posterio-lateral, to better engage the gluteus maximus, medius and hip adductor, abductor muscles. Greater range of resistance available via the friction resistance system. Finalization of the support handle.
GTM strategy defined: Initial vertical - B2B launch into Physical Therapy (PT), rehab, orthopedics, sports medicine, gerontology and athletic/sports training to allow for professional uptake of Phantom Edge and patient/consumer usage and adoption. B2B launch will be used as a sales vertical/partnership to reach home-use customers (B2B2C) allowing the professionals to obtain Phantom Edge at little to no cost to their clinics, with only cost for use being the software licensing fee, and allowing the professionals to earn commission as affiliate partners allowing their patients/clients to purchase Phantom Edge for home use through each clinic's exclusive access code. Customer orders will be placed via the brand site, and fulfilled directly. Patients/clients can then use Phantom Edge at home in-between visits/training sessions and chose share their performance data with their provider for better overall outcomes. Second vertical - sports specific, e.g skiing (through our Advisor Ted Ligety), hockey, tennis, pickleball etc - utilizing the same model as in the initial vertical. Third Vertical - once we have traction through B2B verticals, we will enter a full DTC launch. Plan to enter a strategic partnership/merger with an established consumer wellness/fitness company for the DTC launch.
In-market testing completed with: Physical therapists Rehabilitation specialists Orthopedic surgeons Sports medicine doctors Detroit Lions NFL team Proactive Sports Performance Precision Human Performance Gabe Lyons, US National Skater Ted Ligety, US Ski Team Olympic Gold Medalist Dr Craig DeValle and team - Rush University Medical Center, Chicago Drs Bonato, Zafonte and Crandell - Spaulding Rehabiliation Hospital, Boston.
The outcomes of our testing and discovery have driven how we are refining the product features that we will launch with, as well as the data analytics that are most important to professionals in treating their patients, which we will provide via our tech array through our app. Discovery has also shown that our proposed price point for our professional machine that we will be launching is appropriate for our target market, and that our plan to have a lower priced consumer version in the future is in line with what people would be willing to pay to have a device in their home.
Ligety won the Olympic Alpine combined event at the 2006 Olympics in Turin and went on to become the world’s leading giant slalom (GS) skier, a status he confirmed by winning gold in the GS race at the 2014 Olympics in Sochi. He is also a five-time World Cup champion in GS (2008, 2010, 2011, 2013 and 2014).
Ligety finished his career with 25 victories and 52 podiums in World Cup competition, his Olympic GS gold medal, 24 GS World Cup wins, 3 GS world championship gold medals and 5 World Cup titles put him among the three greatest GS skiers of all time.
