Nightwatch is an all-natural leather breakaway halter that houses ~2 ounces of patented technology that analyzes data in real time at the point-of-care, works across cellular and WiFi networks, offers GPS/geolocation services, and leverages AI to learn and adapt to each horse over time for maximum precision and benefit.
Business Model - B2B Economics - MSRP: $2497, Gross Margin: >60%; B2C Economics - MSRP: $997 - $1397, Gross Margin: 30-50%
#1 cause of death in horses is equine colic (with over 120k horses dying per year - causes over $360M in losses per year), equine colic is a gastrointestinal condition; Issues with detection - horses are left alone most of the day and especially overnight - the only want to detect colic is by visible signs of distress or monitoring behavior (but often horses mask signs of distress because they are a prey animal
Nightwatch is an all-natural leather breakaway halter that houses ~2 ounces of patented technology that analyzes data in real time at the point-of-care, works across cellular and WiFi networks, offers GPS/geolocation services, and leverages AI to learn and adapt to each horse over time for maximum precision and benefit.
Business Model - B2B Economics - MSRP: $2497, Gross Margin: >60%; B2C Economics - MSRP: $997 - $1397, Gross Margin: 30-50%
