Some interesting facts about our market...
Apple Airtags sold in 2021 = 20 million, projected for 2022...35 million. At $29 retail per tag that is a new billion dollar market Apple just created. That's a lot of tags.

Recent article in the Financial Times about digital business cards...

“When we introduced digital business cards — physical cards with a digital element — in April, it became our fastest growing new product introduction in the category and we expect continued growth,” says Emily Whittaker, Vista’s executive vice-president for commerce.

I guess people are enjoying tagging things :)

Sources
https://www.imore.com/airtags-2-could-be-way-if-strong-sales-continue
https://www.ft.com/content/5e468dc1-3b4d-4fb9-ae65-6a939c2fd179