Wunderkeks

Building Safe Spaces through food!
Austin

About Wunderkeks

We created Safe Spaces from our belief that consumer product, specially food and beverage, are the new external signifiers, and as such, brands have the power to become  symbols of allyship and markers of safe spaces for the next generation of consumers. 

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Problem statement

Consumer brand choices have become a part of how we express our values and consumers are mindful of what brands they associate themselves with.

Millennials and GenZ are hyper-aware that in a world so full of options, the choices they make are constantly judged the second they are made public. And they are all public. They are also very unlikely to be loyal to a brand, unless they buy into the brand's mission and values.

Trends from the past 10 years have focused mission-driven brands into health-adjacent categories, leaving an opening in the snacks category where wunderkeks® fits seamlessly.

The cultural moment claims for more conversations that enable the creation of Safe Spaces: about mental health, about sexual identity, about race...

Traction information

Bootstrapped from a farmer's market stand in 2019 to a $5.1M ecommerce business in 2021.
Shipped over 3,000,000 cookies to over 150,000 customers across the US.
Already in negotiation with retailers for a Q2 2023 retail launch

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How you win in consumer products? With total commitment to the brand.

Attachments:

We just launched our Regulation Crowdfunding campaign on Republic! Check it out!
https://republic.com/wunderkeks

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Profile created.
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Funding

Not raising capital right now