Consumer brand choices have become a part of how we express our values and consumers are mindful of what brands they associate themselves with.
Millennials and GenZ are hyper-aware that in a world so full of options, the choices they make are constantly judged the second they are made public. And they are all public. They are also very unlikely to be loyal to a brand, unless they buy into the brand's mission and values.
Trends from the past 10 years have focused mission-driven brands into health-adjacent categories, leaving an opening in the snacks category where wunderkeks® fits seamlessly.
The cultural moment claims for more conversations that enable the creation of Safe Spaces: about mental health, about sexual identity, about race...