
Subscription commerce platform for B2B software
mithril_capital_importAppDirect has built the leading subscription commerce platform that removes the complexity of scaling a recurring-revenue digital business model. The platform allows companies to sell any product, through any channel, on any device—as a service. AppDirect efficiently powers all sales, direct or indirect, lowering customer acquisition costs, and uniquely unifies identity, data, mobile, and billing management for digital services to increase customer lifetime value. The company powers millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom. AppDirect has also deployed its own technology to create AppSmart, the largest B2B recurring technology services marketplace in the world, with applications and services from leading providers such as Google, Microsoft, AT&T, Verizon, and CenturyLink.
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Businesses struggle with the complexity of scaling recurring-revenue digital business models and managing subscription commerce across multiple channels and devices.
AppDirect provides a subscription commerce platform that unifies identity, data, mobile, and billing management for digital services, enabling companies to sell any product through any channel while lowering customer acquisition costs and increasing customer lifetime value.
AppDirect powers millions of subscriptions worldwide for major organizations including Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom. The company received a $185M growth investment in September 2020 to fuel global expansion.