Delivering minimal-effort preventative health screenings to the mass market
pitch_v1_importBodySpec is building the modern standard for consumer-initiated imaging. Preventative health services should meet the same standard as modern wellness—because if the experience is unpleasant, even motivated consumers will put it off. By removing friction and reimagining the experience, BodySpec makes proactive health as effortless and accessible. Our flagship $50 DEXA scan delivers a seamless, 12-minute experience across our storefront and mobile clinics - with 2-min booking, no waiting, instant results, and digital product connected to major consumer health and AI platforms. A DEXA scan measures body composition, bone density, visceral fat, and lean mass—key metrics for anyone focused on fitness, weight loss (including GLP-1 users), or longevity. Today, we're the largest provider of body composition DEXA scans in the world by volume.
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Everyone understands that preventative health screenings are important and effective - but less than 7% of Americans age 35+ received all the recommended appropriate clinical preventative services. The problem is exacerbated for Millennials. It's not that Millennials don't care about their health; in fact, Millennials are the most avid consumers of wellness services and products. But, these are delivered as retail services and products, on retail terms consistent with their consumption habits - not with the frictions of traditional healthcare delivery like long wait times, surprise bills, and inconvenient scheduling. As such, Millennials are the most likely generation to put off health services, and may even be unhealthier than older generations when they were the same age. In launching our first service, an elective DEXA body scan, BodySpec has found repeatedly that if you put it in front of their faces, Millennials will engage in the right preventative health behaviors - including screenings. There is a large market ($2B+) of untapped demand from Millennials for preventative health services - if delivered at the right time and place, and on their terms.
Roy Shi
founder
Elaine Shi
founder
