Everyone understands that preventative health screenings are important and effective - but less than 7% of Americans age 35+ received all the recommended appropriate clinical preventative services.

The problem is exacerbated for Millennials. It's not that Millennials don't care about their health; in fact, Millennials are the most avid consumers of wellness services and products. But, these are delivered as retail services and products, on retail terms consistent with their consumption habits - not with the frictions of traditional healthcare delivery like long wait times, surprise bills, and inconvenient scheduling. As such, Millennials are the most likely generation to put off health services, and may even be unhealthier than older generations when they were the same age.

In launching our first service, an elective DEXA body scan, BodySpec has found repeatedly that if you put it in front of their faces, Millennials will engage in the right preventative health behaviors - including screenings. There is a large market ($2B+) of untapped demand from Millennials for preventative health services - if delivered at the right time and place, and on their terms.

Bootstrapped to $2.6M in 2022 revenue with 15 mobile units across 5 geographic markets (~4k tests per month; 27/van/day). Over 200K user visits since inception.

Corporate partners include Google, LinkedIn, LA Lakers, Sony, Orange Theory, Kaiser Permanente, Amgen, and many others.

All committed capital has been from founders or friends & family; no institutional capital thus far.