Card.io is gamified movement app turning outdoor cardio into a community-based game of team turf war. Users can join or form teams & claim or steal the areas of town they walk around in their city, all while still tracking stats like mile pace, distance and calories burned!. This can also be white-labeled for companies' internal corporate wellness programs.
The problem we’re solving is for the 77% of Americans who don’t get the recommended cardio every day. Hundreds of millions don’t have the motivation to do cardio consistently, one of the many reasons heart disease is the biggest killer in the US. These people aren't doing enough cardio because they lack the motivation to do so, and we're creating that motivation by making it a fun experience.
Beyond individual users, corporations are struggling to find enticing ways to make their corporate wellness programs interesting enough to get their employees moving, leading to more sick days, higher health insurance premiums and co-pays, and wasted spending on programs employees don't use. This is predominantly because the types of programs currently out there are only interesting to those who already work out (step challenges, gym discounts, yoga class offerings, etc) but don't motivate those who aren't to start doing so.
4.5K downloads across 356 cities & 57 countries (w/ $7K of ad spend)
Partnerships with San Francisco, Austin, and Cleveland marathons & several large 10Ks like Texas Cap10K
Over 20K unique activities tracked
Paid corporate wellness pilot with Oracle ($1.5K MRR)
Paid wellness activation with Trinity College ($3K one-time payment)
$6K in realized revenues since launch (Jan 7th)
23% D30 Retention (40% for custom team members)
Locked in student wellness activation with Trinity College. Campus-wide student organization competition among all students
Closed deal for paid corporate wellness pilot w/ Oracle Austin office
Follow-on grant from Pokemon Go of $100K
$50K non-dilutive grant from Pokemon Go parent company Niantic
