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🟢 Raising Funding — $64K target
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Just pitched at Capital Factory to judges, mentors, and investors! Got a lot of incredible feedback, experience, and contact information! See you at Capital Factory first look!
See something off about this company?
Pitched to investors, mentors, and the Capital Factory community. Won pitch night through Alpha getting 3/5 judge endorsements for best pitch of the night. Connected with multiple investors, securing outside funding.
Followers = brand traction. With 8k followers and 400 email waitlist subscribers, we're actually more prepared to launch than other successful beauty companies were at this stage.
Our first product, a skincare + makeup hybrid that soft launches the idea into the athletic community. Working with nationally-recognized, sephora and target featured cosmetic chemist Kenna Whitnell, who vetted the company idea before approving the partnership.
The vision: creating incredible skincare products for athletes and city girls.
Club Studios is the first aesthetically branded skincare brand with products specifically created for sporty girls. We're not repackaging beauty-first formulas and marketing to athletes, we're building our formulas from the ground up so athletes feel empowered when they use skincare that's made for them, for the first time. Women buy skincare for two reasons right now: because it makes their skin more beautiful, and because it looks great on their counter. But athletic women need skincare for a separate reason - because it makes their skin perform well. We create pre-and-post sport skincare products that not only look as good as their beauty-centered products, but are simply formulated to perform better for their needs. Through skincare products that actually work for them, athletic and city women feel more empowered and their skin more seen. We understand that the skincare industry is saturated. But the problem is, it's saturated under one specific archetype: women's beauty. When we flip the switch on the industry and simple market towards women who desire effective, targeted products and not just a product made for their beauty, women end up feeling more empowered, and their pain point is solved. Additionally, it's not enough to just focus on the formula. Our target audience cares about their skincare - but they also care about how that skincare fits into their aspirational-focused lifestyle. This means that not only does our skincare act as incredible products and formulas - but it's marketed as more than that. It's not enough to simply give them the education on what makes a sporty-formula. What they crave is understanding about who they're trying to become - an active, empowered it-girl. Put these two desires together - becoming an active it-girl, and needing skincare that performs on this bases - and the intersection is Club Studios. Pre-and-post sports skincare made for the girls that doing things, positioned in the intersection of two rapidly growing fitness and skincare markets.
Over 35 million active women in the U.S. wear makeup while training - not just for looks, but for confidence and identity. Yet, the beauty industry fails to support them with products that protect, heal, and perform under sweat, friction, and sun exposure. Current offerings focus on appearance (makeup), not skin health, leaving women to patch together routines from brands that aren’t made for athletic lifestyles. As fitness becomes central to Gen Z identity and trends like "balletcore" and "hot girl walks" explode, there’s a growing, underserved market. It's not just trends like this that are blowing up; their markets are too: The wellness and beauty markets will reach a combined 1.3T in valuation in the US alone by 2030. With no skincare brand made for girls who move, a major opportunity is being missed at the intersection of beauty, wellness, and performance.
Club Studios began building an audience less than a year ago, and in that short time, we’ve turned early traction into real momentum. We’ve built a highly engaged community: 1. Reached 10,000+ followers across platforms, including 8,200 from Instagram alone, all within our exact target demographic 2. Gained over 900,000 monthly views by consistently sharing our mission, values, and wins with our future customers 3. Collected a waitlist of 400+ women ready to purchase on launch 4. Engaged with our community deeply, gathering over 2,000 feedback data points through ongoing surveys to build a product they truly want We’ve validated and built our first product of many: 1. Finalized our first skincare formula, developed in collaboration with top cosmetic chemist Kenna Whitnell, and prepared for manufacturing 2. Met with leading experts in the industry, including cosmetics manufacturers and Lisa J, founder of BK Beauty We’ve laid the foundation for a strong launch: 1. Privately raised nearly $10,000 in non-diluted angel funding through Alpha School 2. Assembled a powerful 4-person board of advisors, including ex-JP Morgan angel investors, a cosmetic chemist, a wellness-focused creative director, and a branding expert 3. Built an influencer network ready to activate through an established PR agency and targeted outreach Our mission is to fill a gaping industry hole and solve 35 million pain points in the United States. We're doing so through targeted aesthetic branding, sporty-first formulas, and strong brand values and foundations to build off of. Join us in that mission. Join the Club.
Ella Gremont
founder