Brands partner with College Cash, which develops a social campaign for the brand. Users on the platform are then able to join that campaign by creating video and photo content, for which they’re compensated in the form of paying down their student loan debt. For example, a sports team could create a campaign with a call for users to post their favorite gameday picture.
We are unique as we are the only platform addressing this issue as early as high school, and the only ones using user generated content for this solution. This has allowed us great traction in the partnership arena, and shows huge scalability.
