CRIA HAIR

Holistic Scalp & Hair Wellness For Menopausal Women
Austin

About CRIA HAIR

1.1 Billion Menopausal women are angry with retailers, brands, and society at large for ignoring them.
More than 80% want more innovative, cost-effective, and easy to find solutions, especially in scalp and hair care.
(Source: McKinsey, GenM, BOF Reports, 2023)

Our mission:
We don't grow hair. We empower your body to create healthier, stronger hair that lasts without harming the body.
Our vision:
Cria returns to you the joy and ease of having a healthy head of hair, naturally
Our niche:
Multicultural, suburban, middle class women between the ages of 40-60 years, experiencing menopause triggered dry/ itchy scalp and irregular hair shedding, looking for all natural topical solutions that promote scalp and hair health without harming the body.
Our offerings: Cria Hair and Scalp Booster is powered by only 4-100% organic ingredients that instantly stops scalp dryness/itchiness and strengthens hair roots with regular use. When used overnight, Cria promotes restful sleep, eases general restlessness and anxiety in the body. Cria is vegan, gluten free, cruelty-free and made 100% in the US.

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Problem statement

The $600 Billion global menopausal market is currently underserving women.
On one hand, Minoxidil-based topical products aggravate the very problem they're claiming to solve: scalp itchiness, hair fall alongside side-effects like nausea, palpitations, dizziness, to name only a few.
On the other hand, there are a very few natural topicals that also promote holistic wellness (Stripes By Naomi Watts is a notable one).
Cria is addressing two markets: the US and India ($20B, $16B respectively). In the US, we claim first mover advantage in the spa/boutique hotel category.
In India, we also claim another first mover advantage in the menopausal category. In India, we're partnering with the "Salon Man Of India" (Forbes, 2019), responsible for many firsts in the salon category including but not limited to: creating the first Unisex Salon with showroom styled ambience and launched hair, skin, makeup academies for professional education.
Most importantly, he is beloved within Bollywood by such celebrities as Simi Grewal (called "Diane Sawyer of India") and Gauri Khan (entrepreneur and wife of Bollywood superstar, Shah Rukh Khan). Total IG following: ~5M.

Traction information

$80K revenue quarter 4, 2020 and quarter 1, 2021
$40K in grants by STEP, Texas
$30K in crowdfunding, Republic
As Seen In Vogue, Vanity Fair, Tatler, GQ

Product images

Milestones

July 2021

As Seen in Vanity Fair, Vogue, GQ, TATLER magazines (2020-21)

Cria products appeared in world's best fashion magazines between 2020-21

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