Gray Reserve builds the growth infrastructure most agencies sell as services — paid media, SEO, content, AI systems, outbound, and analytics — as owned IP that compounds for the client. Two products: Gray Reserve consulting and builds (web, eCommerce, AI systems) and Clarevo.ai, a deployed SaaS for B2B LinkedIn thought leadership. Nine years of operating data behind the playbooks. Over $30M in lifetime revenue influenced. A 43% average cost-per-lead reduction versus prior agency spend across active client engagements. 99.98% platform uptime on in-house monitoring. 9.9 out of 10 GEO citability score — the site gets cited by ChatGPT, Perplexity, and Google AI Overviews, not just ranked by Google. The systems were built inside two prior 7-figure businesses — Hellhorse Performance and Space City Auto Spa, the latter exited December 2025. Founder Jeff Gray spent 20 years in sales and growth before productising what worked. The IP stays with the client. The systems compound whether the team is in the room or not.
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Most growth agencies sell effort. Almost none guarantee results. The typical SMB or mid-market growth stack is fragmented (4 to 6 vendors for one growth problem, none of them owning the outcome), opaque (activity reports — impressions, clicks, deliverables — when the CEO is asking about pipeline and CAC), and replaceable (when you stop paying, everything stops; the playbooks, data, and relationships live in the agency's Notion, not in your business). 40% of B2B deals end in "no decision" because no one shows the cost of standing still. Operators need infrastructure they own — not a service contract that resets every month.
Five pillars in one compounding engine, built and owned by the client: Web and eCommerce (full-stack builds, CRO, conversion systems), Paid Media (Meta, Google, programmatic with attribution-first architecture), SEO and Content (AI-assisted at scale, GEO-optimised for LLM citability, 400+ articles compounding daily at $0.07 each), AI Systems (outbound engine running 1,800+ NEPQ-trained sends per day on one operator's oversight), and Analytics (revenue attribution built in, GA4, first-party data, custom dashboards — no vanity metrics). Two product tracks: Gray Reserve consulting and builds (retainers $3K–$15K/mo, project builds $5K–$75K) and Clarevo.ai, a deployed SaaS for B2B LinkedIn thought leadership ($598/mo individual, $498/seat company plans) at 96.7% gross margin. The IP stays with the client. The systems compound whether the team is in the room or not. That is the product.
$30M+ in lifetime revenue influenced across operator-led builds and consulting clients. 43% average cost-per-lead reduction versus prior agency spend. 99.98% platform uptime on in-house GRRE monitoring (no Sentry, no Better Stack). 9.9/10 GEO citability score — grayreserve.com is indexed by every major LLM crawler and cited by ChatGPT, Perplexity, and Google AI Overviews. 400+ articles published with a 10/10 schema score on every post (Article + BreadcrumbList + FAQPage + Speakable JSON-LD). Outbound engine running 1,800+ sends per day across 7 sending domains on one human's oversight. Clarevo.ai SaaS deployed: Stripe live, LinkedIn OAuth publishing, 35 AI prompts, 5-page client dashboard, 96.7% gross margin, currently in client-acquisition phase. Two consulting retainers active at $5K/mo MRR, with a $30K project plus up to $12K/mo retainer in negotiation, and an automotive dealer network at $99–$249/mo per dealer. Founder has built two bootstrapped 7-figure-revenue businesses (Hellhorse Performance, still operating; Space City Auto Spa, exited December 2025) — zero outside funding across nine years.
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