Our app irl is designed to match young men (ages 18-25) together and get them to socialize together in fun, low-stakes environments. The app’s algorithm matches guys together in small groups based on interests and personality compatibility before helping organize in-person activities for the group. This app is not optimized for engagement. It is optimized for connection. If the group doesn’t work out, people can leave and join or be sorted into new groups, but once a group clicks, they stay together and continue to use the app. This way, guys are not just socializing. They're connecting.
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Reuben Runacres
founder
Male loneliness. The mental health industry is one of the fastest growing industries in the world, projected to reach $2.57 trillion by 2029 with a CAGR of 12.44%. But the men’s mental health is growing at a pace four times that of the rest of the market. And loneliness has no drug, no clinical cure other than social interaction. The problem with male loneliness is (as many companies before us have found), men do not like being told “you have a problem, and I am going to solve it”. So we instead tell them “we have made a way for you to do things you love, try new things, and go on adventures throughout your twenties, AND you get to do it with guys who love the same things you do”. It is built around the idea that mental health problems will sort themselves out naturally if given the space and network to do so. This company provides both.
We are still in the beta testing stage for the app, but we are beginning to build a user audience in June of 2025 via organic content and social media ads.
