On Touch Go

Make the city your billboard
Founded 2019-02-28 Dallas, Texas

Problem statement

Outdoor advertising is an extremely effective tool for increasing store visitation / brand awareness in real-time, but no platform has been meaningfully invented to help local and regional businesses tap into this inventory on-demand via Rideshare and other formats where audiences are in transit.

About company

We're making it easy for anyone to purchase ad-inventory for digital outdoor campaigns within Rideshare and other high-traffic formats. More than just ads, we're building intelligence around how that campaign reaches audiences across an array of connected displays, and allowing advertisers to trace their spend in real-time in meaningful ways like live locations of viewers.

When we broke down the composition of the outdoor advertising industry we found that around 60% of the media spend is from local businesses. We found out that less than 4% of the outdoor transit format displays are digital. So what does that process look like for 60% of the industry? Largely a manual process that has some serious GAPS in terms of cost, accessibility, sophistication, and measurability.

Traction information

  • Campaigns with Warner Bros, Greystar, Hyatt Regency, FC Dallas, Velvet Taco, Main Event, Reunion Tower, Statler Hotel, The Beeman Hotel, Buzzballz, Steel City Pops, Aqua S, Cauldron Ice Cream, Milkshake Concepts, Refined Hospitality, Trinity Groves, Smart City Locators, and more.

  • $50,000 + in sales from MVP pilot with just 25 displays.

  • Average revenue per rideshare trip is 52 cents. Each driver is contracted for 300 trips per month. Just 1% of U.S. rideshare market x historic revenue per display is $74M+ a year.

  • Average advertiser spend per campaign is $2,278.68.

  • 37% of advertisers spend monthly recurring versus transactional and most tenured customer is 13 months with LTV of $6,000+.

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Tags

AdvertisingAd NetworkAd TargetingMarketplacesMedia & Entertainment

Funding

Current fundraise
$25,000
Fundraise history
$175,000
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