We're making it easy for anyone to purchase ad-inventory for digital outdoor campaigns within Rideshare and other high-traffic formats. More than just ads, we're building intelligence around how that campaign reaches audiences across an array of connected displays, and allowing advertisers to trace their spend in real-time in meaningful ways like live locations of viewers.
When we broke down the composition of the outdoor advertising industry we found that around 60% of the media spend is from local businesses. We found out that less than 4% of the outdoor transit format displays are digital. So what does that process look like for 60% of the industry? Largely a manual process that has some serious GAPS in terms of cost, accessibility, sophistication, and measurability.
