ProTech Animal Intelligence, Inc.

Saying goodbye to a dog is one of the most emotionally complex decisions a pet parent will ever make. As dogs age, families often rely on QOL assessments to guide care decisions, yet today’s tools are subjective, episodic, and emotionally biased. This frequently results in delayed decisions, prolonged suffering, and lasting guilt over whether choices were made too early (or too late). This challenge is accelerating. Over half of US dog-owning households now have a senior dog (7+ years), and a new generation of pet parents (ie, Millennials and Gen Zs) are navigating EOL decisions for the first time. These owners are deeply bonded to their pets, expect transparency and data-driven insight, and are comfortable using technology to guide care. Yet the current veterinary and pet-care ecosystem lacks objective, continuous, and emotionally supportive tools to meet this need. The result is a growing and unaddressed crisis at the intersection of emotion, medicine, and decision-making.

We at ProTech AI believe that EOL pet care should be filled with love, not uncertainty. We exist to solve one of the most difficult challenges pet parents face — knowing when and how to goodbye to a beloved dog. Our solution, JOYspan™, is an AI-powered platform to help pet parents prepare for and navigate their dog’s EOL journey with clarity, compassion, and confidence. By integrating objective, real-time data from wearables, IoT devices, and medical records, JOYspan™ transforms subjective observations into continuous QOL assessment, predictive insight, and compassionate decision support, all while connecting pet parents, veterinarians, and EOL support services within a single ecosystem. JOYspan™ is built around three core pillars (content, community, and commerce). Together, these pillars create a longitudinal relationship with pet parents, beginning with education, deepening through objective insight and community trust, and monetizing naturally as care needs intensify. JOYspan™ is not a point solution; it’s a longitudinal platform that over time will become the system of record for companion animal aging, generating the first meaningful datasets on QOL, disease progression, and EOL decision-making.

Leveraging validated technology originally developed to identify and quantify pain/distress in horses, ProTech AI is uniquely positioned to establish the first scalable, data-driven infrastructure for companion animal aging and EOL decision-making.