Splashmetrics

77% of today's B2B Buyers want ZERO interaction with a sales rep until they've actually made the purchase decision. Instead, they prefer a hyper-personalized sales content journey that will interactively answer their specific pre-purchase questions just like a sales rep would. This is completely disrupting a market sector that is projected to grow to $2.1T by 2032. Splashmetrics is the world's first end-to-end Agentic AI platform for B2B self-serve buying, specifically built to meet this demand. It can increase ROI by up to 7X over traditional marketing and sales efforts. It's a win/win for both Buyers and businesses. AI Agents are clearly proliferating. However, they are typically limited to more discrete tasks - not holistic application. Our SplashLogicAI spans 3 critical core areas of the last mile of the Buyer Journey: E2E GTM intelligence, Hyper-personalized Sales Content, and CRM-integrated Buyer Data. Customers leverage our GTM planning component to do what they already do manually: plan their marketing and sales efforts, specifically for this problematic last mile. And this step alone creates incredible value as our assistive SplashLogicAI greatly reduces the time, effort, and cost required to do so. But this also centralizes all that strategic business intelligence which then fuels our AI to execute and integrate those efforts. For example, with no additional effort, this strategic plan directly equips the AI with all the context needed to provide high-quality AI output for dynamic, consistent, hyper-personalized content - which, in turn, provides high-value Buyer-direct data for sales in the CRM. Then Splashmetrics measures those efforts directly against revenue, learning what works and what doesn't in the GTM motion, and guides the customer on iterating toward better outcomes. No other AI platform that we are aware of does this. This is the core reason Splashmetrics is so sticky - and is the tip of the iceberg of what we have planned.

We are squarely focused on the most historically problematic area of the B2B Buying journey - "the last mile" where Buyers move from marketing efforts to sales efforts. You're already seeing industry-wide adoption of new GTM methodologies aimed at bridging this long-standing divide, by fully aligning marketing, sales, product, and success functions into a singular effort - all focused strictly on the Buyer. And mentioned, 77% of these Buyers want to self-serve that last-mile sales journey (not speak to sales reps), which is accelerating the need for new GTM tools. Splashmetrics is the first AI platform fully dedicated to providing this best-practice GTM framework - while meeting this Buyer demand through end-to-end GTM intelligence, AI-driven sales content, and 360° self-serve pipeline analytics. It's a win/win for both Buyer and Business.

In the past few months Splashmetrics has closed several co-selling partnerships including a large-scale strategic partnership with BBN International, the largest fully-integrated B2B Marketing conglomerate in the world with over 32 separate agencies under its umbrella. They've now adopted Splashmetrics as a core technology in their recommended stack for clients - and are building new service offerings around it and self-serve selling. These developments have led to a $2M+ pipeline for Splashmetrics for 2025 - with $400K in new deals booked in Q1. Hence our seed round to maximize these opportunities and scale our growth via further like partnerships and our own direct sales efforts.