💼 Finance tools aren’t built for SMB operators
-Current tools focus on taxes and are built for data-literate finance professionals, not SMB operators.
-Existing tools like QuickBooks and Excel don’t explain data for operational understanding, focusing instead on auditing, tax preparation, and tax filing.

📊 Data doesn’t make sense
-It’s hard for non-accountants to understand what vendors they spend money on and why.
With only 24% of decision-makers confident in their data skills, most can’t understand financial spreadsheets or dense PDFs.

💰 Team budgets are siloed
-Teams manage their budgets separately, making it hard to collaborate on projects, keep track of budgets, and get a clear view of overall company spending.

⏳ Slow and manual process
-It takes weeks of manual data entry to track, update, and analyze company spend to close the month, distracting from strategic work.

🚫 Hard to stop cost creep
-As companies grow, so do their costs, making it hard to catch spend fluctuations, unauthorized transactions, overcharges, free trials, and renewals before it’s too late.

🔍 Lack of specific context
-QuickBooks and other tools show all financial data to everyone, regardless of their role, team, or responsibilities.
-Leaders, departments, and ICs can’t get finance insights filtered by category, role, team, or shared initiative.

🚀 Launched on product hunt on February 29th,
🏢 205 organizations signed up
🎯 90K Transactions analyzed
🏆 #1 SaaS product of the week
🥈#2 Product of the day
🎖️ Awwwards Honorable mention
🏅 CSSDA UX Design award

📈 Raising a pre-seed round of $500K($100K committed); Investors are Active Capital, exited founders and angels from companies like Plaid