Carleena brings over 20 years of experience in finance and executive leadership, combining strategic vision with deep operational expertise. As a seasoned short-term rental (STR) operator for nearly a decade, she encountered firsthand the industry's inefficiencies—fragmented services, manual coordination, and outdated processes. Frustrated by existing solutions that failed to automate STR operations, she founded Keepers to revolutionize the industry, replacing disjointed management with a seamless, fully automated platform. Her leadership and firsthand experience position Keepers as the future of STR operations, creating a category-defining company that is solving one of the industry’s biggest challenges.