Generation Transfer

We have social media platforms and apps to help cultivate every relationship we make in our lives, except for the most important.

- 70% of parents struggle to communicate meaningfully with their children
- 85% of parents worry their children are grow more emotionally distant over time
- 86% of parents of parents distrust found on social media

The influence of parents and family institute are under threat.

“Massive exposure to all kinds of information, and particularly information that is unhealthy or beyond the scope of a child’s developmental age, has placed parents in the untenable position of battling outside influences that tear at the parent-child relationship rather than assisting to safeguard family values, parental guidelines, and promote normal psychological growth.”

- We ran 11 focus groups before soft-launching the app in March 2022.
- 234 power users have created 10 or more journal entries
- 233 subscribers paying $5 a month
- over 3,000 parents overall who have created profiles with at least one memory.

60% of the 13,000 memories saved into our app were answers to our in-app "Inspiration Guide."