Generation Transfer

The home for families in the digital realm
Austin

About Generation Transfer

We are a family-tech company whose mission is help parents and children build stronger, more loving and meaningful relationships in a rapidly evolving digital world where privacy, the family institute and influence of parents are under threat.

Our product is a guided digital journal designed to help parents share memories, wisdom and life experience with their kids. Through prompts and guided questions curated by leading child and family psychologists, we help parents (and grandparents) create an honest portrait of who they are and share their true self with their children by so that their children understand them better and grow up with a foundation of family and self.

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Problem statement

We have social media platforms and apps to help cultivate every relationship we make in our lives, except for the most important.

- 70% of parents struggle to communicate meaningfully with their children
- 85% of parents worry their children are grow more emotionally distant over time
- 86% of parents of parents distrust found on social media

The influence of parents and family institute are under threat.

“Massive exposure to all kinds of information, and particularly information that is unhealthy or beyond the scope of a child’s developmental age, has placed parents in the untenable position of battling outside influences that tear at the parent-child relationship rather than assisting to safeguard family values, parental guidelines, and promote normal psychological growth.”

Traction information

- We ran 11 focus groups before soft-launching the app in March 2022.
- 234 power users have created 10 or more journal entries
- 233 subscribers paying $5 a month
- over 3,000 parents overall who have created profiles with at least one memory.

60% of the 13,000 memories saved into our app were answers to our in-app "Inspiration Guide."

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