Handraise

Companies are spending nearly $10B each year to track clicks and logins in the attempt to evaluate customer outcomes. Even with this amount of spending and tracking, most companies are not able to determine if the customer is really getting the outcomes the believed they would get when they first signed the contract. For example, neither Cision nor Marketo can actually measure web traffic conversions and resulting revenue, just clicks. Without a clearer sight picture into customer outcomes a software company has no idea if the product is really working for their customer. Handraise enters with a solution to measure the value realization of a product. Bringing enterprise subscriptions to major SaaS companies, Handraise plans to sell a suite a tools linked together via a dashboard for customers to track the value creation of their products. With this information the team can better identify breakdowns in value creation and opportunities for product improvement. It will also help a sales team step in with a customer early, before they grow frustrated.