LYX

The pet industry has seen massive innovation in food, supplements, and fresh diets — but hydration remains a stagnant category. Dogs frequently under-consume water, while rising concerns around gut health, immune support, and performance create demand for functional hydration solutions that go beyond flavor. LYX addresses this whitespace by creating a new functional hydration platform for dogs.

1,000+ customers acquired on Amazon in under 8 months 30% retention rate with a 29-day average reorder cycle on our 28-pack Profitable paid acquisition with 2.8+ ROAS at $34.95 Featured on Entrepreneur Elevator Pitch — secured investment live on TV Celebrity investor Rogers Healy Manufacturing secured in Texas with retail-ready 7-pack format Active retail conversations with Sprouts, Pet Supplies Plus, and Petco