LYX Hydration is a fast-growing pet wellness brand creating the “Liquid IV for Dogs.” Our portable hydration sticks combine real broth flavor with functional ingredients to help dogs drink more and recover better. We sell DTC through TikTok, Shopify, and Amazon while building a new category in canine hydration.
The pet industry has seen massive innovation in food, supplements, and fresh diets — but hydration remains a stagnant category. Dogs frequently under-consume water, while rising concerns around gut health, immune support, and performance create demand for functional hydration solutions that go beyond flavor.
LYX addresses this whitespace by creating a new functional hydration platform for dogs.
1,000+ customers acquired on Amazon in under 8 months
30% retention rate with a 29-day average reorder cycle on our 28-pack
Profitable paid acquisition with 2.8+ ROAS at $34.95
Featured on Entrepreneur Elevator Pitch — secured investment live on TV
Celebrity investor Rogers Healy
Manufacturing secured in Texas with retail-ready 7-pack format
Active retail conversations with Sprouts, Pet Supplies Plus, and Petco
