Moonshot (Prev. Potion Labs)

Potion Labs is creating smarter, healthier recreational beverages in place of alcohol or cannabis drinks. As consumer preferences have increased in emphasis on physical and emotional well being, existing social drinks are not cutting it. Alcohol demand is declining as consumer awareness to the negative effects have dramatically increased. While mocktails have arrived on more menus, many consumers still want some effect rather than being totally sober. However, the cannabis alternatives have not solved this as a THC buzz is often not well suited for social settings. Potion Labs brings a new category of smart spirits that bring a buzz without any alcohol or cannabis. Instead, they blend different, FDA approved supplements that can still create an enjoyable stimulant effect in a social setting, without causing hangovers and damage to the body as the drinks are enjoyed. This is very important as consumers increasingly shift away from alcoholic and cannabis beverages in pursuit of a flavorful, healthy drink they can have in a social setting that still induces some non-sober effect.