GTM strategy
GTM strategy defined: Initial vertical - B2B launch into Physical Therapy (PT), rehab, orthopedics, sports medicine, gerontology and athletic/sports training to allow for professional uptake of Phantom Edge and patient/consumer usage and adoption. B2B launch will be used as a sales vertical/partnership to reach home-use customers (B2B2C) allowing the professionals to obtain Phantom Edge at little to no cost to their clinics, with only cost for use being the software licensing fee, and allowing the professionals to earn commission as affiliate partners allowing their patients/clients to purchase Phantom Edge for home use through each clinic's exclusive access code. Customer orders will be placed via the brand site, and fulfilled directly. Patients/clients can then use Phantom Edge at home in-between visits/training sessions and chose share their performance data with their provider for better overall outcomes. Second vertical - sports specific, e.g skiing (through our Advisor Ted Ligety), hockey, tennis, pickleball etc - utilizing the same model as in the initial vertical. Third Vertical - once we have traction through B2B verticals, we will enter a full DTC launch. Plan to enter a strategic partnership/merger with an established consumer wellness/fitness company for the DTC launch.