Now Cuisine

Autonomous, scalable platform for restaurants to market and sell quality hot meals at many thousands of underserved locations.
Austin, Dallas

About Now Cuisine

Now Cuisine is a robotics startup building a highly-scalable network of autonomous “satellite restaurant" kiosks that serve hot, customizable, affordable meals on demand. Our vision is to democratize access to high-quality food while solving key industry pain points. Our full, did-it-before team of food automation and 3D printing industry experts includes a CEO who brought the 1st 3D printer to market and founded two exited startups, and a CTO who pioneered robotic foodservice kiosks and exited to Coke.

Our Hardware-as-a-Service business model leverages the foodservice operations of our customers and the branding and recipes of popular restaurants to yield SaaS-like unit economics with recurring revenues and ~80% gross margins. Our proprietary zero-food-contact technology ensures food safety, bypasses the need for machine cleaning, and enables highly efficient operations.

Our kiosks can go nearly anywhere since deployment barriers such as special utilities and facilities have been eliminated: They give people in convenience stores, hotels, office and multifamily buildings, colleges, and other locations immediate access to restaurant-quality meals. Locations benefit from a competitive amenity, employee productivity boost, and new revenue source. Restaurants get a new way to scale quickly without labor, real estate, CapEx, or risk, greatly expanding their reach while promoting their brands.

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Problem statement

In too many locations, good food is hard to find. People typically must drive to a restaurant, or pay up to double and wait up to an hour for delivery of meals which often have degraded in transit. Meanwhile, restaurants have difficulty expanding their reach to new customers and building their brands.

Traction Metrics

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Milestones

March 2023

The first patent from our comprehensive patent portfolio was issued

Our first U.S. patent was issued. Within our extensive portfolio we have additional pending U.S. nonprovisional patents and foreign filings.

December 2022

We received $5.4M in commitments from a $750M customer

We received a $2.6M purchase order covering our revenues for the first 2 years of operation, a term sheet for a $2.8M convertible note, and we signed with a strategic foodservice partner that will handle all food-related operations (e.g., production, restocking logistics)

July 2022

We signed an LOI with a 9000-property hotel chain for a 22-kiosk pilot

A major hotel chain with some 9000 properties signed an LOI to pilot 20 of our kiosks in hotels and two in corporate locations including headquarters.

September 2021

We announced a strategic partnership with Freebirds World Burrito

Freebirds World Burrito (the #2 Texas burrito chain after Chipotle) and Now Cuisine announced a strategic partnership (including Freebirds’ CEO joining the company Advisory Board), which led to a number of articles in top restaurant industry publications:

https://www.nrn.com/delivery-takeout-solutions/freebirds-partners-now-cuisine-robot-burrito-kiosks

https://www.restaurantbusinessonline.com/technology/freebirds-turns-burrito-bowl-robots-expansion

https://www.qsrmagazine.com/news/freebirds-world-burrito-testing-robotic-takeout-stations

https://www.fastcasual.com/news/freebirds-adds-techs-to-enhance-employee-engagement-deploys-robotics-in-kitchens/

https://www.food-management.com/technology/5-tech-things-burrito-chain-plans-ai-based-kiosk-units-commercial-sites

There was also an NBC TV segment and several Texas-focused technology articles:

https://www.nbcdfw.com/entertainment/the-scene/robots-to-deliver-freebirds-burritos/2743310/

https://dallasinnovates.com/freebirds-partners-with-dallas-based-now-cuisine-for-burrito-bowl-robot-kiosks/

https://dallasinnovates.com/dallas-startup-now-cuisine-launches-beta-of-its-fully-automated-robotic-takeout-stations/

https://www.bizjournals.com/austin/inno/stories/news/2021/09/24/now-cuisine-adam-cohen.html

https://www.bizjournals.com/dallas/inno/stories/news/2021/09/24/now-cuisine-adam-cohen.html

https://www.austinchronicle.com/food/2022-01-14/automation-is-the-future-of-food-and-the-future-is-now/

We also received additional coverage:

https://www.ottomate.news/p/here-are-three-startups-chipotles

https://www.ottomate.news/p/a-q-and-a-with-chas-studor-founder?utm_source=url&s=r (full article for subscribers only )

https://thespoon.tech/after-almost-40-years-adam-lloyd-cohen-is-bringing-his-vision-for-food-robots-to-life/

https://thespoon.tech/podcast-building-food-robots-with-now-cuisines-adam-lloyd-cohen/

https://restauranttechnologyguys.com/147-restaurant-technology-guys-podcast-ep-147-now-cuisine-adam-cohen/

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