Royal Markets

Royal allows musicians to better monetize their work and give fans direct economic interests in their success, largely by cutting out financially extractive middle men like record labels. They do this through their platform that allows artists to mint social tokens, raising funding directly from their fan base and those tokens have the right to receive music royalties. As a result, the artist could earn 5x more than their contract with a label and fans can earn in proportion to their investment in the artist. This is important because, through the standard record label business model, labels keep up to 88% of the royalties. The artist is left with a sliver of the value of their work, mostly because they need upfront liquidity. Royal has the potential to orchestrate a dramatic transfer of power and wealth from the music industry's middle men and back to the creatives and fans.