
The MacBook Upgrade Program
Upgraded is creating a subscription service that makes it easy for families and small businesses to discover, afford, and manage the tech they rely on -- offering flexible plans for both new and pre-owned devices. Our first product is a MacBook Upgrade Program: Get a brand new MacBook for one low monthly price. Pay over 36 months, from 0% interest, and with the option to upgrade every 2 years. Prices start at $33.28/month for the MacBook Air and $52.17/month for the MacBook Pro. We’re loved by thousands of customers and have 4.8 stars TrustPilot.
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John Erik Metcalf
founder
Tech is expensive and e-waste is massive. We're building a tech subscription service to rival legacy big box retail.
Since Aug 2024: - $2.5M in revenue - 21.42% MoM growth

Tech Times · Jun 23, 2025
Upgraded brings a first-of-its-kind subscription program for Apple’s Mac laptops. Here’s what you have to know about this program.

9to5Mac · Jun 22, 2025
With Apple’s latest MacBooks pushing performance further than ever, buyers are moving away from the old-school, pay-upfront model. And one...

AppleInsider
Buying a MacBook used to mean two things: picking your model and draining your bank account. But in 2025, that equation is changing. Apple users want more control, less hassle, and more flexible cash flow.