Upkept, Inc.

Upkept is a tech-enabled apparel repair service. The company built software that manages intake, pricing, workflow routing, and customer communication for garment repair at scale. The platform channels demand to skilled repair professionals who execute the physical work in Upkept's centralized Northwest Arkansas facility. Tech handles logistics; craft handles quality. Full-stack vertical integration means the company controls the entire operation end-to-end. Market timing is converging from multiple directions. California's SB 707 extended producer responsibility law takes effect in 2026, requiring brands to fund repair infrastructure or face compliance costs. Consumer demand for repair services is rising as sustainability moves from marketing to purchase behavior. Brand sustainability teams need measurable circularity programs with transparent data, not vague commitments. Upkept is building the infrastructure layer that captures all three tailwinds. Founder Robin Wallis Atkinson brings nine years of experience building repair workforce development programs through INTERFORM/Rhizome, providing deep operational expertise and industry credibility. Upkept closed a $105K oversubscribed friends-and-family round in February 2026 and is raising its Pre-Seed in summer 2026 to scale B2B brand partnerships and expand repair capacity.

Consumers want to repair clothing instead of replacing it, but the existing repair landscape is fragmented and inaccessible: local tailors operate independently with no digital infrastructure, quality is inconsistent, pricing is opaque, and logistics are inconvenient. There's no scalable repair service that delivers the convenience consumers expect from modern e-commerce. Apparel brands face the same infrastructure gap at a different scale. New legislation like California's SB 707 extended producer responsibility law requires brands to fund repair programs or face compliance costs. Sustainability teams need measurable circularity initiatives with transparent data. Consumers increasingly expect repair as a service option. But brands have no turnkey partner that can handle logistics, quality control, customer communication, and program reporting at scale. Both markets need the same solution: reliable, tech-enabled repair infrastructure that works. Upkept built it.

Upkept is a tech-enabled, vertically integrated apparel repair platform serving both consumers and brands through a single centralized infrastructure. Customers submit repairs by mail through a seamless digital intake experience; Upkept handles logistics, repair execution by a skilled in-house workforce, quality control, and return shipping — with transparent pricing and real-time communication throughout. For brands, Upkept offers Upkept Circle: a white-label repair program that plugs directly into existing customer journeys. Brands get a turnkey partner for SB 707 compliance, circularity reporting, and customer-facing repair access — without building operational infrastructure themselves. One platform. Two markets. The repair infrastructure the industry has been missing.

• First-to-market with scalable direct-to-consumer apparel repair platform — establishing Upkept as the go-to solution for nationwide repair infrastructure
• Invited to pitch nationally-scoped brand pilot with major apparel retailer's prestige brand — moving from consumer DTC to B2B infrastructure
• First company signed to Capital Factory's Station NWA (All Access 2026, 1% equity) — Walton Family Foundation-funded hub focused on supply chain/logistics/manufacturing
• Active participant in California SB 707 (textile EPR) working groups following Landbell USA's selection as PRO (February 2026) — positioning Upkept as essential compliance infrastructure for brands selling in California
• Closed $110K friends-and-family round (oversubscribed by $5K, February 2026) — 10 investor groups, 9 led by women, 6 first-time angel investors
• AOV increased 33% month-over-month to $59.17 with 1.9 repairs per order (up 36%) — customers gaining confidence and sending more repairs per shipment
• Capital-efficient build: $145K total deployed to build DTC platform, B2B API infrastructure, 21-state national footprint, and regulatory positioning — averaging $1,467/month revenue in most recent quarter