SprigHub.AI

AI-Marketing, Unlocked
Austin, TX

About SprigHub.AI

We help growth marketers generate more revenue through advanced analytics. Our AI is 25-50% better than humans at predicting the people, channels, and actions that drive sales.

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Problem statement

Most growth marketers struggle to identify the most effective channels, audiences, and actions that drive revenue, leading to suboptimal marketing strategies and missed revenue opportunities. Our platform identifies areas for adjustment, provides recommendations, and optimizes marketing impact by adjusting spending, target audiences, channels, and creative in real time.

Traction information

• SprigHub is a post-revenue company with notable clients including Meetup, Western Digital, American Industries and Issuu.
• $176k ARR from mid-market customers like Meetup, Issuu and American Industries.
• $8K pilot with Workiva underway, with a negotiated 3-yr, $121K/yr agreement following. Unpaid pilots with 3 other mid-market customers.
• $6k CAC, $225k LTV with 60-70% gross margins, expecting to improve CAC:LTV as average contract value grows
• 225% YoY growth with 3X improvement in ACV and larger deals in negotiation

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Milestones

January 2023

AWS approves $100K in Cloud Usage

SprigHub receives $100K in credit from AWS based upon growth & usage patterns.

September 2022

UC Davis develops Masters of Science Practicum around SprigHub

UC Davis develops a Masters of Analytics graduate program to understand and improve SprigHub's AI and ML models.

February 2022

SprigHub acquires first International Client

SprigHub signs American Industries to a multi-year agreement.

August 2021

SprigHub signs second client - Western Digital

Western Digital signs multi-year agreement to build out Digital Reporting ecosystem.

April 2021

SprigHub develops MVP with first client, Meetup

Meetup agreed to ongoing SaaS agreement to develop our base platform.

April 2021

SprigHub receives initial seed funding

$300K investment from 2 external investors.

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Pitch deck

Funding

Currently raising capital

Total raised to date:$300,000